SELOM Is The Best For The Best


Hair Treatment Products


History and Rank Position

RokhAra International Holding has started its activity since 2013 with the aim of supplying the cosmetics needed by the country and especially specialized treatment products, and since then it has been involved in the distribution of cosmetics and hygiene products as well as the preparation and distribution of hair treatment products. has been active.

Currently, this holding, as the only exclusive importer of hair treatment products under the SElOM brand, having the first position in the hair treatment product market in Iran, has taken great steps in the direction of implementation and commitment to the quality system



Treatment Products Without Ammonia


Pregnant Mothers and Cancer Women

RokhAra Holding has been able to provide peace of mind for women (especially pregnant mothers and women with cancer) by introducing SElOM therapeutic products.

In recent years, the strategy of RokhAra Holding has focused on the preparation and production of hair treatment products, which, with the cooperation of more than 100 researchers, chemists, doctors and pharmacists from several universities of medical sciences in OPA and Germany, has been able to produce hair treatment products under Launch the title "Selom".

Based on this, after years of research and study by German and European chemists, he succeeded in preparing and launching a complete chain of these products, including ammonia-free hair dye, ammonia-free oxidant, shampoo and hair mask, etc.

Of course, in addition to the wholesale and individual sale of SElOM therapeutic products, we are trying to be a place for professional training and advice to all women and users of the SElOM site by sharing the latest specialized articles in the Selom magazine and with the cooperation of a group of beauty experts